Publications

Just the ticket

Just the Ticket

Fun, exciting, extravagant and often risky – fundraising events open up streams of income that other fundraising methods cannot. But glitzy fundraising events are one of the least productive methods for a charity to generate income.

Just the ticket aims to increase the understanding of charity fundraising events and includes a critique of the current UK legislation covering these events.

The report covers:

  • the motivations for attending a fundraising event
  • the cost and income streams of events
  • the efficiency of events, and
  • how events can best fit into a broader fundraising strategy.

 

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