Clients and Partners

Laureus Sport for Good Foundation

The Laureus Sport for Good Foundation wanted to be able to demonstrate the value of sports projects tackling youth crime, and enlisted NPC to carry out an economic analysis of three sports charities.


Demonstrating that your work offers value for money is more important than ever in times of austerity. Economic analysis can provide the hard evidence needed to make a convincing case for investment.

In 2010 NPC was approached by the Laureus Sport for Good Foundation, which wanted robust evidence of the economic value of sports projects that tackle youth crime. In the UK, youth crime and antisocial behaviour cost government up to £11bn a year, and anecdotal evidence suggests sport can be an effective way to tackle it.


NPC undertook research to explore the economic case for investing in sports-based interventions. We began by conducting a literature review, speaking to experts and visiting organisations to identify potential case studies. We carried out a cost-benefit analysis on three projects with reliable outcomes data: Kickz, run by Arsenal FC; The Boxing Academy in Tottenham; and 2nd Chance, at Ashfield Young Offenders Institute. We gathered data on outcomes and costs from each project and drew on government sources to calculate the cost of youth crime to society. Finally, we interviewed project staff and young people who had been through the programmes.


Our analysis found a positive return on investment for all three projects—on average, sports-based initiatives tackling youth crime in the UK pay back an initial investment five times over. The Boxing Academy, for example, achieved much better results than traditional Pupil Referral Units, and costs half as much to run.

The resulting report, Teenage kicks, attracted coverage in the national press, on radio and TV, and the report launch was attended by a Home Office Minster. Laureus is using the report to make the case to government and other funders for greater investment in sports-based projects to tackle youth crime.

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