The first seminar in our Leading Impact series 2018
PLANNING AN IMPACT FOCUSED CAMPAIGN
About this event
Campaigning is a way to create lasting social change. Charities have long been at the forefront of movements that have changed policies and laws. But how can charities make sure that their campaigns have an impact?
Charities may look at the impact of their campaigns in an ad hoc and unfocused way, or only once the campaign ends. Yet thinking rigorously about impact from the start of a campaign is key to planning high-impact activities, learning and adapting as you go, and eventually bringing about change. Planning is not always an internal process—involving users and collaborating with others at this early stage may be the key to having an impact later.
This event will:
- Outline methods for charities to focus on impact from the very start of planning their campaigns.
- Explore how user involvement in planning campaigns can make them more impactful.
- Discuss how collaboration may create a more impact focused campaign.
The event will be chaired by Katie Boswell, Deputy Head of Charities, NPC and speakers include:
- Charlotte Lamb, NPC
- Sue Baker OBE , Director, Time to Change
- Cameron Miller, Policy & Public Affairs Manager, The Brain Tumour Charity
This event is part of the Leading Impact series of events. Other events in the series are:
Planning an impact focused campaign, 30 January 2018
Getting started with service user involvement, 7 February 2018
Using evidence to inform evaluation plans, 7 March 2018
Stories and numbers: Choosing what impact data to collect, 22 March 2018
How to use your impact data, 18 April 2018
Data visualisation: What’s it all about?, 2 May 2018