MS Society of Canada asked NPC to review its work. The aim was to provide an independent perspective and assessment of MS Society’s effectiveness in order to inform its strategy and planning. We made our analysis using NPC’s guide ‘What makes a good charity’ which splits understanding a charity into four broad pillars; purpose, impact practice, people and finance and operations.
For this assessment we reviewed documentation sent by the charity, we interviewed a cross-section of staff in Canada including volunteers, members of the executive team, staff members in managerial and entry positions as well as external stakeholders. We supplemented these inputs with visits to different regions, and a board meeting observation to further understand the dynamics of the organisation. While we sought inputs from staff and volunteers at a national and local level, the findings were intended to provide a broad view of the Society’s effectiveness. The Society is supported this work with further user research and staff consultations across the regions.
Since producing the report and presenting the main findings to senior leadership and trustees, the charity has used our findings to refine its strategic plan and implementation. It has also actioned a number of recommendations around its organisational structure and impact measurement practices. Feedback from the team indicated that our work was particularly helpful in highlighting the need for the Society to better understand and articulate their desired outcomes and how to measure its impact.
First, it was a real pleasure to go through the process with such a professional group. Second, the recommendations provided have sat squarely in the centre of our strategic planning process. We utilised this work as a critical informing initiative in the development of our strategies and actions.
NPC's step-by-step guide to charity analysis, outlining our tried and tested approach which focuses on the key characteristics we believe are common to all effective charities.
The little blue book is NPC's concise and practical guide to analysing charities, for charities and funders.
Without strategy, charities and social enterprises will struggle to create impact. This guidance shares how NPC approaches strategy development and includes our strategy triangle, which has been specially tailored for the charity sector.