Charity think tank NPC today (4 June) publishes a new paper, NPC’s four pillar approach, which maps-out its unique approach to measuring how charities demonstrate the value of their work. The paper is released to coincide with today’s Outcomes conference convened by NPC, to discuss how charities analyse the impact they have on their beneficiaries.
NPC’s four pillar approach argues that impact measurement is crucial if charities are to learn from their activities, develop their strongest work, and provide effective help to the people who rely on them. This process needs the support of senior staff and trustees, as well as the allocation of time and resources–but with this in place NPC describes the four key requirements charities should meet.
- Charities need a robust ‘theory of change’, so that they know what they want to achieve and how they might approach the challenge.
- Charities need to choose which impacts they want to measure–because they’re unlikely to have the resources to measure all of them.
- Charities need to choose the level of evidence they will need to measure these impacts.
- Charities need to select the sources and tools suitable to carry out the measurements.
David Pritchard, Head of Measurement and Evaluation at NPC, said:
‘We have worked with hundreds of charities over the years, to help them hone their charitable mission and refresh the work they do every day. Measuring a charity’s impact needn’t be a complicated business. It’s about making some clear decisions, paying careful attention to the results, and then acting on what you’ve learnt.
‘The potential rewards are substantial. Nothing is more important to charities than making sure their beneficiaries get the support they need, and NPC is proud to be part of this process’.
Dan Corry, Chief Executive of NPC, said:
‘For a long time, charities could probably get away with just talking about how much good they were doing. But increasingly that just isn’t good enough, and it certainly does nothing to help charities improve their work.
‘Up until now charities might have said it was all too complex. But NPC’s new guide to measuring your impact means that this excuse can be consigned to the dustbin of charity history’