Campaigning
Does campaigning work? What makes a campaign successful? How political should charities be? And how can you tell if you’re making a difference?
Influencing change through activism and advocacy has been the lifeblood of charities for centuries. But it isn’t easy. Advocacy is risky. There is no guarantee of success.
Charity campaigns can take years. The conditions are complex and changing.
We help charities plan their campaigns through developing a solid theory of change. We encourage focusing on the system as a whole and coordinating efforts around a place. We help charities measure and evaluate the impact of their campaigns, so they can capitalise on success and move on to the next stage. Find out more by coming to one of our training days.
We recently worked with the Evening Standard’s homelessness campaign to evaluate their impact. If your campaign would benefit from an evaluation partner, we’d love to hear from you.
Featured tools, resources and commentary on campaigning
Walking the Talk
Walking the Talk is our cross-sector partnership to help charities improve their diversity
How can you tell if your campaign is shifting the dial?
Now we have another general election around the corner, many charities will be gearing up to get their causes up the policy agenda. But in such a complex and ever-changing environment—where attitudes and the policy agenda are affected by a million different factors—how can campaigners know if their efforts are having an impact?
Measuring your campaigning impact: An introduction
NPC’s briefing paper following our event on how charities can measure the impact of their campaigning work.
Shifting the dial: How to take an impact-focused approach to your policy change campaigns
A practical guide to focusing on impact while planning, delivering and evaluating a campaign.
Closing in on change: Measuring the effectiveness of your campaign
In this short guide, we highlight a number of readily available evaluation resources and explain how NPC’s four pillar approach can help you evaluate your campaign through a series of simple steps.
