{"text_format":"1","workbook":"xlsx","n_sheets":1,"sheets":["Faith based donor"],"not_rendered":{"charts":0,"images":2,"macros":1,"external_links":0,"defined_names":2,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900"}

{"sheet":"Faith based donor","index":0,"n_rows":38,"n_cols":16,"rows_kept":38,"cut":false,"hidden":false,"merged":[[24,9,24,10],[26,9,26,10],[24,14,24,15],[26,14,26,15],[0,5,0,6],[14,5,14,6],[19,5,19,6],[1,5,1,6],[3,5,3,6]]}
[null,null,null,null,null,"KNOW YOUR DONORS: \nTHE MONEY FOR GOOD UK DONOR SEGMENTATION TOOL"]
[null,null,null,null,null,"FAITH BASED DONOR"]
[]
[null,null,null,null,null,"You will now see some reasons that other people have given for donating to charity.  We will show them to you in pairs.   For each pair of reasons please give the one which would be most important to you of the pair (even if neither are very important to you at all)"]
[]
["(Code responses: A=1,B=0)",null,null,null,null,"Q1.  Pair 1                                                                                                          "]
[{"$f":"IF(B7=1,1,0)","v":0},0,null,null,null,null,"          "]
[{"$f":"IF(B8=1,1,0)","v":0},0,null,null,null,null,"       "]
[{"$f":"IF(B9=1,1,0)","v":0},0,null,null,null,"Q2. Pair 2"]
[]
[null,null,null,null,null,null,"   "]
[null,null,null,null,null,"Q3. Pair 3"]
[]
[]
["(Code:1,2,3,4,5, where 5=\"I strongly agree\")",null,null,null,null,"To what extent do you agree or disagree with the following statement:"]
[{"$f":"B16","v":0},0,null,null,null,"Q4. \"I like to stand out from the crowd\""]
[{"$f":"IF(B17=1,0,1)","v":1},0,null,null,null,"Q5. I don't think a person should aim to donate a certain proportion of their income to charity"]
[]
[]
["(Code responses: NO=0,YES=1)",null,null,null,null,"Which, if any, of the following methods have you used to make a donation to any charity in the past 12 months?"]
[{"$f":"IF(B21=1,0,1)","v":1},0,null,null,null,"Q6. Collection at place of worship"]
[{"$f":"IF(B22=1,0,1)","v":1},0,null,null,null,"Q7. A charitable trust/foundation that I have set up"]
[1,0,null,null,null,"Q8. Gift of Assest"]
[]
["(Code: 1,2,3,4, where 4 = \"Yes, at last once a week\")",null,null,null,null,null,null,null,null,"Segments",null,null,null,null,"Segments"]
[{"$f":"B26","v":0},0,null,null,null,"Q9. Have you volunteered or donated time to a charitable cause in the past 12 months, or not?",null,null,null,"No Segments","Faith_based donor",null,null,null,"No Segments","Faith_based donor"]
[null,null,null,null,null,null,null,null,null,"Fisher's score",null,null,null,null,"Probability of segment membership"]
[null,null,null,null,null,null,null,null,"Qs",{"$f":"SUMPRODUCT($A7:$A9,J29:J31)+SUMPRODUCT($A16,J32)+SUMPRODUCT($A17,J33)+SUMPRODUCT($A21:$A23,J34:J36)+SUMPRODUCT($A26,J37)+J38","v":-41.207999999999998},{"$f":"SUMPRODUCT($A7:$A9,K29:K31)+SUMPRODUCT($A16,K32)+SUMPRODUCT($A17,K33)+SUMPRODUCT($A21:$A23,K34:K36)+SUMPRODUCT($A26,K37)+K38","v":-55.789000000000001},{"$f":"EXP(J28)","v":1.2693839117296408E-18},{"$f":"EXP(K28)","v":5.9039836905352578E-25},{"$f":"SUM(L28:M28)","v":1.2693845021280099E-18},{"$f":"L28/N28","v":0.99999953489398363},{"$f":"M28/N28","v":4.6510601639123177E-7}]
[null,null,null,null,null,null,null,null,"Q1   pair6_8",28.111999999999998,49.155999999999999]
[null,{"$f":"IF(MAX(J28:K28)=J28,\"Other segments\",IF(MAX(J28:K28)=K28,\"Faith-based donor\",\"\"))","v":"Other segments"},null,null,null,null,null,null,"Q2   pair3_6",45.304000000000002,27.33]
[null,null,null,null,null,null,null,null,"Q3   pair3_4",26.04,35.859000000000002]
[null,null,null,null,null,null,null,null,"Q4   r2_7",2.7589999999999999,2.0169999999999999]
[null,null,null,null,null,null,null,null,"Q5   d26_1",0.38900000000000001,1.8180000000000001]
[null,null,null,null,null,null,null,null,"Q6   d4_5",0.66300000000000003,1.7549999999999999]
[null,null,null,null,null,null,null,null,"Q7   d4_7",-2.476,-5.6210000000000004]
[null,null,null,null,null,null,null,null,"Q8   d4_13",1.145,-1.4419999999999999]
[null,null,null,null,null,null,null,null,"Q9   d6",1.694,2.105]
[null,null,null,null,null,null,null,null,"(Constant)",-40.929000000000002,-52.298999999999999]