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[null,null,null,null,null,"KNOW YOUR DONORS: \nTHE MONEY FOR GOOD UK DONOR SEGMENTATION TOOL"]
[null,null,null,null,null,"THOUGHTFUL PHILANTHROPIST"]
[]
[null,null,null,null,null,"You will now see some reasons that other people have given for donating to charity. We will show them to you in pairs. For each pair of reasons please give the one which would be most important to you of the pair (even if neither are very important to you at all)"]
[]
["(Code: B=0,A=1)",null,null,null,null,"Q1.  Pair 1                                                                                                          "]
[{"$f":"IF(B7=1,1,0)","v":0},0,null,null,null,null,"          "]
[{"$f":"IF(B8=1,1,0)","v":0},0,null,null,null,null,"       "]
[null,null,null,null,null,"Q2. Pair 2"]
[]
[null,null,null,null,null,null,"   "]
["(Code: NO=0,YES=1)"]
[{"$f":"IF(B13=1,0,1)","v":1},0,null,null,null,"Q3. I don't think a person should aim to donate a certain proportion of their income to charity"]
[]
[]
["(Code:NO=0,YES=1)",null,null,null,null,"Which, if any, of the following methods have you used to make a donation to any charity in the past 12 months?"]
[{"$f":"IF(B17=1,0,1)","v":1},0,null,null,null,"Q4. A loan or social investment"]
[{"$f":"IF(B18=1,0,1)","v":1},0,null,null,null,"Q5. Collection at place of worship"]
[1,0,null,null,null,"Q6. A charitable trust /foundation that I have set up"]
[1,0,null,null,null,"Q7. Given through payroll giving"]
[1,0,null,null,null,"Q8. Gift of Assets",null,null,null,"Segments",null,null,null,null,"Segments"]
[null,null,null,null,null,null,null,null,"Qs",{"$f":"SUMPRODUCT($A7:$A8,J23:J24)+SUMPRODUCT($A13,J25)+SUMPRODUCT($A17:$A21,J26:J30)+J31","v":2.0579999999999998},{"$f":"SUMPRODUCT($A7:$A8,K23:K24)+SUMPRODUCT($A13,K25)+SUMPRODUCT($A17:$A21,K26:K30)+K31","v":45.531999999999996},{"$f":"EXP(J22)","v":7.8302935521813666},{"$f":"EXP(K22)","v":5.9469782482252112E+19},{"$f":"SUM(L22:M22)","v":5.9469782482252112E+19},{"$f":"L22/N22","v":1.3166844110314685E-19},{"$f":"M22/N22","v":1}]
[null,null,null,null,null,null,null,null,"Q1   pair4_8",0.84,-2.2200000000000002]
[null,{"$f":"IF(MAX(J22:K22)=J22,\"Other segments\",IF(MAX(J22:K22)=K22,\"Thoughtful philanthropist\",\"\"))","v":"Thoughtful philanthropist"},null,null,null,null,null,null,"Q2   pair9_10",2.1190000000000002,1.7230000000000001]
[null,null,null,null,null,null,null,null,"Q3  d26_1",0.995,-7.2999999999999995E-2]
[null,null,null,null,null,null,null,null,"Q4  d4_4",-0.4,19.440000000000001]
[null,null,null,null,null,null,null,null,"Q5  d4_5",1.248,0.44400000000000001]
[null,null,null,null,null,null,null,null,"Q6  d4_7",-2.1000000000000001E-2,17.663]
[null,null,null,null,null,null,null,null,"Q7  d4_12",0.94699999999999995,-0.33600000000000002]
[null,null,null,null,null,null,null,null,"Q8  d4_13",0.218,24.504999999999999]
[null,null,null,null,null,null,null,null,"(Constant)",-0.92900000000000005,-16.111000000000001]

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