David Pritchard

David is NPC’s Associate Director US. Based in the US David leads our work with US foundations and charities and helps NPC deliver research and evaluation projects. He is an economist with more than 25 years’ experience in the non-profit and public sectors in the UK and the US.

David was NPC’s Head of Measurement & Evaluation for three years—helping charities find simple, realistic ways to measure their impact, even where their activities and services are complex. He directed and worked on a wide variety of projects, Unlocking value, the development of our Four Pillar approach to impact measurement and shared measurement projects and co-authored NPC’s guidance on economic evaluation.

Why I work for NPC

 I get a kick out of rolling up my sleeves and helping charities work through the best way to measure the difference they are making in their work.

Explore my work


YIF2: Background to the YIF economic simulation model


The value of assessing ‘value for money’

How ‘Response Funds’ in the U.S. are confronting Covid-19

Crisis in leadership?

Economic analysis: What is it good for?

Part 2: Money (that’s what I want)

Part 1: Money (that’s what I want)

A manifesto for the charity sector

Measurement camp

Using government data for good

Stand up and be counted

What is the point?

Evidence through rose-tinted glasses

Project Oracle: transparency and good ideas

How much evidence is enough?

Courage, theory and creativity

Will Payment by Results work?

Supporting the academic spring

Picking out the signal from the noise

How effective do charities need to be?

What is the point of soup runs?