Insights: Share clear and simple information
We have produced this guide hoping that the insights we have gained from working with young people can benefit others. As a charity not a commercial organisation, we want to share what we have learned. If we can help you add value to your own digital products through sharing what we have learned about what young people want from digital products, we are keen to do so. The insights from the young people who have steered our process can benefit anyone developing products or services for young people.
Share clear and simple information
When accessing services, young people have two main routes: to ask for recommendations from people they trust or search the internet if they do not feel comfortable asking someone for advice. Either way, they end up researching services online to see if it is right for them.
However, navigating local service information online can be difficult, overwhelming, and confusing, particularly for those with additional needs. Either approach is met with many barriers along the way, due to incomplete information about what is out there and/or frustrating and unreliable signup processes. Read more about the barriers in our blog.
Help young people find support
When looking for support, people are assessing if a service is right for me. The below questions allow young people to make this assessment and rule out any services that are not suitable.
Assessing suitability and eligibility
Young people are looking to understand what the activity is, what the expectations are, if they are allowed to attend and if it fits their lifestyle, budget and needs. For this, young people need things like a relevant name for the service, a clear description of it, its location, opening times, cost, the age range it includes and any additional requirements – such as women only. It should also give a sense of what people should expect to happen after they sign up and the next steps, such as when they will hear back, or any further actions needed from them.
To understand whether the service fits with their needs, and interests, and if someone like them would be comfortable attending. Here, young people are looking for how this service differs from other services. They want to do what it will do for them, what others think about it and who attends. They would like information on the format of the service – whether it is online or in person, small groups or 1-2-1 and so on, what is expected of them when they attend and whether they can make adaptations such as attending a trial session. Photos and videos also help give a sense of the location and the sort of people who typically attend.
Whether you are talking about your service in person, online or in print, this is the information young people deserve. Make sure you are including this information.