Outcomes map: Arts and culture

In this document, we break down the outcomes and indicators which can be used by social investors, charities, funders and social enterprises to measure the success of an intervention in arts and culture .

The ‘arts’ is a singular term used to describe a broad range of cultural disciplines that reflect creativity. The major elements are the literary arts and performing arts. According to the National Foundation on the Arts and the Humanities Act, the term ”the arts” includes, but is not limited to, music ,dance, drama, creative writing, painting, sculpture, photography, television, radio, film, and sound recording.

Recreation is an activity of leisure which stimulates or entertains a person or a group of people. It is an essential part of human life and finds many different forms which are shaped by personal interests. Public spaces, such as parks and community centres are essential for many recreational activities. Sports are a major part of recreational activity which can promote community cohesion and a healthy lifestyle through physical activity and exertion.


This is one of 13 outcomes maps produced by the SROI Network in partnership with NPC, Investing for Good and Big Society Capital. Each map examines a particular issue area or domain, and aims to document the relevant outcomes and indicators that are currently being measured by charities, government, academics and practitioners working in this field.

Click here to see all the titles in the series.