Shifting the dial: How to take an impact-focused approach to your policy change campaigns

A practical guide to focusing on impact while planning, delivering and evaluating a campaign.

Even charities that have been campaigning for years may look at impact in an ad hoc and unfocused way, or only once their campaigns come to a close. But being rigorous and robust about planning and evaluating the impact of campaigns is key to learning and improving, and to eventually bringing about change.

Tracking your impact can help you to strengthen your campaign, adjust your strategy, and respond to changes in the policy landscape. Here, we provide guidance on how charity campaigners can:

  • plan an impactful campaign;
  • pick the right tools to evaluate a campaign; and
  • learn and improve.

We draw on examples of several organisations’ campaigning work as we go along.

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