Listen: Shift Beyond in conversation with Daisy Carter
10 October 2025
What if the very thing we’ve been taught to chase—growth—is part of the problem?
In this episode of Shift Beyond Conversations, host Rich Jones opens up a bold and hopeful discussion about reimagining charity and social impact in a world that’s obsessed with size, scale, and expansion.
The Shift Beyond series explores a simple but radical idea: what if success isn’t measured in how big our organisations become, but in how free people are to live without poverty and injustice? Across each conversation, leaders, thinkers, and funders explore how we can build solutions without building empires—how we can design systems that share power, uphold dignity, and create lasting change.
This conversation features Daisy Carter from NPC. Daisy brings a sharp and grounded perspective on the charity sector’s long-standing obsession with growth and how it shapes the way organisations set strategies, define success, and measure impact.
By Daisy Carter
Principal Consultant: Systems Change
Daisy is a systems change and participatory design practitioner with a background in anthropology and service design.
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