Kooth is an online counselling and well-being service. Kooth has been serving children and young people (CYP) since 2004 and has since grown to be one of the largest digital providers of CYP mental health support in the country. The platform offers a combination of direct and self-directed therapeutic support, appropriate for a wide range of needs. In 2018, Kooth launched a version of its platform for over 18s.
In 2019, a comprehensive theory of change for Kooth’s CYP platform was published. The report defined Kooth as a ‘positive virtual ecosystem,’ through which users take ownership of their journey towards wellness. Users are able to access support in a variety of ways, moving in and out of four distinct ‘pathways’ of usage. Kooth recognised that their platform for adults also needed a theory of change, to aid understanding of the main similarities and differences between the two services, and to allow their services to better cater to the user-populations that they serve.
This report shares details of the theory of change for Kooth’s adult platform, developed collaboratively by NPC and Kooth Plc. This theory of change provides a robust underlying theoretical framework for the adults platform, just like the theory of change for the CYP service does. The theory of change provides the foundation for an evaluation of a user’s journey through Kooth’s adult services. The report also shares further details of the platform for adults, how this theory of change was developed and how it intends to work.
A theory of change process encourages us to reflect on our aims and plans, to discuss them with others and to make them explicit. We see this process as the foundation of charity strategy, evaluation and communication.
Traditional approaches to theory of change can be difficult to apply to campaigning, this guide explores how to overcome the challenges that campaigning situations pose and how to develop a theory of change for campaigning.
How do adults use online counselling and well-being services? This theory of change, developed collaboratively by Kooth Plc and NPC, provides the foundation for an evaluation of a user’s journey through Kooth's adult services.
You need to know where you are now before mapping out where you’d like to get to. But how do you do this when everything is changing?
These are tough times for communities and the charities supporting them, and climate change won’t make them any easier. Whether you are addressing social issues, environmental issues, or both, a theory of change can help you to make impact driven choices that support both people and the planet.
Covid-19 means charities must develop adaptive strategies, but how can we do this well?
How to turn your theory of change into a plan for measurement, the five types of data you will need to pay attention to, and how to prioritise what to measure.
Every charity or funder needs a theory of change, but it's not always a simple thing to come up with. Here Margery Infield, NPC Consultant, shares some lessons from a recent Theory of Change training event.