We are all facing tough times ahead; locally, nationally, and globally. Charities will be needed more than ever to help people get through. But with household budgets squeezed, fundraising events cancelled, and public sector contracts in jeopardy, philanthropists have a vital job to do. Charities must be able to keep serving people through this crisis. And when it’s all over, we will still need charities around to help the people who need them.
Right now, philanthropists need to be:
- Proactive in your giving, all the usual fundraising channels are severely limited so don’t wait to be asked.
- Imaginative, look beyond the headlines and identify newly vulnerable groups, work with communities to coordinate with other philanthropists.
- Considering which charities we can’t afford to lose, ask yourself which charities do brilliant work but you never got around to supporting, take the lead in keeping them going.
- Encouraging transparency, be flexible with grantees, but don’t suspend reporting. Instead work with them to identify new challenges.
- Timely, bring forward any planned giving. Charities need it now.
At NPC we’ll be publishing guidance for philanthropists on how different sectors will be affected, and working collaboratively with partners on mid- to longer-term strategies charities and funders must adopt. We’ll also be thinking about what the post-covid will look like, what will the new landscape be in which charities will be operating?
Stay up to date with our efforts by following us on twitter and signing up to our newsletter. Join our initiative and share your ideas by emailing us at firstname.lastname@example.org or posting in our LinkedIn group.