Jill Halford, Director, & Neil Sherlock, Partner, PwC
Public trust remains an issue discussed at a sector level. But as NPC’s recent research revealed, charities aren’t seeing the volatility of public trust as something that will affect their individual charities. For several years, PwC have been exploring the pivotal role trust plays in society. Here Jill Halford and Neil Sherlock outline the issues around public trust, why trust is important for charities, and how charities can understand and build public trust in their organisations.