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Digital Skills

Evaluating Media Trust’s training programme

We’ve been working with Media Trust to review the effectiveness and impact of their Digital Skills Training Programme. Our analysis found that all aspects of Media Trust’s Digital Skills Training Programme received positive feedback, both in terms of participant experiences and outcomes. This is encouraging given that the programme was delivered to a broad and diverse range of participants, in terms of their roles, organisations, capabilities and more.

Most participants made significant progress in their confidence and motivation, which was sustained after the training. This is noteable given that the training was light-touch, consisting of a one day workshop. Longer-term follow-up indicates that participants go on to achieve the outcomes that Media Trust outlined in their theory of change: using more digital tools and platforms, implementing digital strategies and engaging with digital experts.

Read the full report for more on how the training works and the areas in which charities feel they need more support.


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