The cost of living crisis is as big a crisis as covid, possibly bigger. More people will need the help charities provide, yet charities will find it harder to support them as inflation increases their own costs and erodes the value of reserves and pre-pledged donations.
We need the kind of mobilisation among funders that we saw at the start of the pandemic, yet right now we’re not seeing this. Now is not the time to watch and wait. Destitute people can’t wait. So for philanthropists, it’s time to get on and give.