Sally Bagwell

Sally works within NPC’s research and consulting team as Principal for strategy, supporting charities and commissioners to address the challenges they face in their work. She works across strategy and measurement projects, and has experience in supporting charities through theory of change processes.

Sally has a particular interest in health and in public sector commissioning. She is a regular speaker on both subjects, having contributed to NPC’s related publications including Supporting Good Health: The role of the charity sector, and a briefing on commissioning for funders Times of change.

Since joining NPC in 2012, Sally has worked on a number of NPC’s flagship projects and publications including Money for good UK, NPC’s research into the motivations of high net worth donors; Opportunities for alignment: Arts and cultural organisations and public sector commissioning; and an outcomes framework for the money advice sector.

Before joining NPC, Sally worked at Community Action Southwark, supporting local charities and voluntary organisations with all aspects of their organisational sustainability. She was previously an Account Manager at GuideStar Data Services.

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Why I work for NPC

I love the fact that NPC is so focused on providing practical solutions and advice on the issues that charities and funders care about.

A snapshot of my work at NPC


Data with destiny: How to turn your charity’s data into meaningful action

Strategy for impact: NPC’s practical approach to strategy development for charities

NHS Charities: Evaluation guidance

Untapped potential: Bringing the voluntary sector’s strengths to health and care transformation

The art of philanthropy: Making the most of your giving to the arts


Health: Out of the headlines but still on our minds

How to make a strategy for impact

Forget the emotional appeals—not all donations are equal

Can charities save the NHS?

It’s ok to be a copycat