Nicola Pritchard


Nicola works within NPC’s research and consulting team as a consultant, supporting charities and funders to address the challenges they face in their work.

Nicola’s background is in marketing and digital transformation. She brings experience in developing marketing and digital strategies to improve businesses’ performance across multiple sectors including travel, FMCG and finance. She is passionate about the power of technology to create positive change. User centred design methods and harnessing collective intelligence are also areas of interest.

Since joining NPC earlier this year she has been working on a landscape review of drug and alcohol addiction amongst young people and a governance review of a leading think tank.

Before joining NPC, Nicola ran a new business consultancy working with marketing and creative services businesses to improve the effectiveness of their outputs.


NPC is brimming with passionate pragmatists. It is really exciting to know that the work we carry out collectively—with organisations of all shapes and sizes—contributes to making the sector a more powerful force for good.