Rosie McLeod

Rosie is Deputy Head of Measurement and Evaluation, helping charities and funders to understand, measure and communicate their impact by working across strategy and measurement projects. She specialises in qualitative research, behavioural insight and mixed-method evaluations, with a keen interest in participatory approaches and capacity building.

Since joining NPC in 2015, Rosie has authored papers on the uses of qualitative research for charities, interpreting evidence standards and proportionate evaluation, and a shared outcomes framework. She also led the first sub-sector partnership within Inspiring Impact, working with Sported to develop an online peer learning and coaching platform.

Rosie is an experienced social policy researcher, previously leading studies across a range of policy areas for central Government and other public sector clients.

Why I work at NPC

When charities learn about their impact, they can achieve more for those they serve. I love working with them to do that, and NPC is focused on making this happen across the whole sector.

A snapshot of my work at NPC


Global innovations in measurement and evaluation

Reporting when things don’t go to plan

Information provision for people with Multiple Sclerosis

Balancing act: A guide to proportionate evaluation

Listen and learn: How charities can use qualitative research


An ode to qualitative research

What lies ahead for impact measurement?