Back in March, we launched Money for Good UK, which sought to understand donor preferences and motivations. Based on a detailed survey, conducted by our research partner Ipsos MORI, the research identifies seven distinct donor types. These donors give for different reasons, and have different relationships with the charities they support. The inevitable, irresistible question that comes out of this research is ’which donor type am I?’ And, of course, for fundraising charities, ’which donor types are our supporters?’
NPC’s blog features opinion, news and debate around key issues affecting charities and funders. As well as posts by our own expert team, we feature guest bloggers from across the voluntary sector: from front-line charities to philanthropy advisors, grant-makers to government commissioners.
Read our take on the sector’s important questions, join in the discussion and share your views.