It is increasingly possible to use data from people’s online activity to learn about and target them. These techniques do seem to work, but they come with some big ethical questions—and have made headlines when used by political and private organisations. So should charities be using them to build support for social causes? Andrew Weston explores the issues.
NPC’s blog features opinion, news and debate around key issues affecting charities and funders. As well as posts by our own expert team, we feature guest bloggers from across the voluntary sector: from front-line charities to philanthropy advisors, grant-makers to government commissioners.
Read our take on the sector’s important questions, join in the discussion and share your views.