About this event
How to evaluate digital services
Charities are increasingly developing digital services to better connect with their communities, save money and increase their impact. But how can charities make sure that the digital services they offer are having an impact?
Digital services are often awash with data about how they’re performing—from Google Analytics to social media metrics—so much so that it’s hard to connect these to build a meaningful picture of impact. There can be similar disconnects in how we work, with evaluation and user experience professionals speaking different languages and using different methods. Yet despite this, digital offers greater potential than any other area to build continuous learning and rapidly improve a charity’s impact.
Whether you work in evaluation or manage digital projects, this event is for you. It will:
- Outline approaches for charities to bridge the divide between evaluation and digital
- Explore how impact practice can be built into agile digital projects and ongoing iterative improvement
- Discuss how to develop meaningful metrics for digital services that drive greater impact
Speakers will be announced closer to the event.
This event is part of our 2020 Leading Impact series of seminars.
NPC is pleased to offer bursary places at each of the seminars in our Leading Impact series. These are available to representatives of charities with an annual turnover of under £500,000, who have not previously attended an NPC event. There are four bursary spaces per event, available on a first come, first served basis. To apply for our bursary places, please let us know your organisation’s charity number and how your organisation would benefit from attending this seminar by emailing events@thinkNPC.org
Leading Impact seminar series
The road to increased efficiency is often perceived as a journey where data and its collection feel like an obstacle rather than a compass for navigating through the maze of service design decisions. But it does not have to be this way.
Done well, co-design can unlock positive outcomes for participants, organisations and communities. Designing services and strategies with people rather than to people can build solutions that better address their needs.
Numbers are important, but alone are not enough—you need personal anecdotes to give them colour and meaning, and qualitative research to understand for example how change has been achieved.
A theory of change process encourages us to reflect on our aims and plans, to discuss them with others and to make them explicit. We see this process as the foundation of charity strategy, evaluation and communication.
Campaigning is fundamental to the role we play in representing and advocating for the people we serve, and achieving lasting social change. Discuss how charities can understand the impact of these new ways of organising and campaigning.
This Leading Impact seminar will explore the barriers faced by people trying to influence systems change, showcase real examples of systems change at the frontline and discuss what kind of strategies and leadership are needed to embed systems change approaches.
This seminar will outline methods for developing more agile strategies for programmes and organisations.