People gathered around desk working

Introduction to charity impact measurement

About this event

Deciding on the data you wish to collect and how to go about it is no easy feat. Numbers are important, but alone are not enough—you need personal anecdotes to give them colour and meaning, and qualitative research to understand for example how change has been achieved. Similarly, individual stories, however heart-rending, lack context without a solid grounding in figures, and numbers are important to understand the size of impact an intervention has had.

So what’s the best balance to reach between quantitative and qualitative data? This seminar will explore:

    • What different types of data can tell you
    • How to decide what types of data to collect
    • What’s involved in collecting different types of data

Event facilitator

Rosie McLeod, Associate Director: Data and Learning at NPC will draw from NPC’s learning from over 20 years of client work with trusts and foundations, and philanthropists.

Event support

Bursary places

A limited number of bursary places are available for small charities, ethnic minority charities of all sizes and ethnic minority representatives from charities of all sizes. Bursary spaces are available on a first come, first served basis. Email us to apply for our bursary places.


We are also actively working to improve the accessibility of our online and in-person events. As part of our commitment, for all online events we use live closed captions and upload the recordings to YouTube which has the capability to select subtitles. For in-person events we strive to use accessible venues.

If you have any additional accessibility requirements that we can assist with, please email us.

Leading Impact webinar series

This event is part of our Leading Impact series of webinars, if you would like to access more events like this one, we welcome you to join us for ‘Theory of change for funders’, another NPC event on March 30 2023. 



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